1) Solves the problems: a. no need to memorize directions b. real-time updates about construction, accidents, traffic c. find nearby stores like gas stations, restaurants. d. ratings of stores/services/places e. 2) Customer Personas: CAB drivers Common folks : <20-30, 30-40, 40-60 3) Improvements: a: Performance b: MAU, DAU c. support different languages across the globe. 4) data collection/privacy: a.logged in user can save the search history, 5. Awesome features: voice to text Moonshot ideas: